How football boosts teen girls’ confidence in a digital age
Football is scoring big wins off the pitch too. New research from EE, in partnership with adolescent psychologist Dr Sheila Redfern PhD, reveals that football significantly boosts confidence and wellbeing among teenage girls – helping them navigate social media pressures.
Football provides belonging and resilience
The study surveyed girls aged 13–18 and found 93% of those involved in football feel more confident. Over two thirds (69%) feel a sense of belonging and 57% report greater positivity. In contrast, 44% of girls not involved in football say social media lowers their confidence.
Girls engaged in football also show stronger emotional resilience. Around 66% cope well with online negativity, compared to just 49% of their non-football peers. Three in five say they feel comfortable confiding in family or friends about online stress.
Kelly Smith backs the campaign
England legend and mum of two Kelly Smith leads the “Everyone Needs a Squad” campaign. She shares how football helped her find confidence and friendship as a teen. “There’s no community more powerful than the football family,” she says.
Kelly appears alongside grassroots players like Alicia Simai-Kral, who credits football with helping her stay true to herself online and offline.
EE’s mission to support teen wellbeing through football confidence
The campaign marks the latest step in EE’s commitment to using technology for good. Its bespoke online platform, EE Squad, connects girls with local football opportunities, inspiring stories and confidence-building resources.
The research also highlights a growing need for strong support networks as social media creates increasing pressure. Dr Sheila Redfern says: “This study shows that the football community can provide vital protection for girls at a vulnerable stage of development.”
The Football Association of Wales also celebrates this impact, noting that football fosters wellbeing and inclusivity nationwide, particularly following Cymru’s UEFA Women’s EURO 2025 qualification.
As football fever rises this summer, EE encourages girls across the UK to find their team and discover how football can transform their confidence on and off the pitch.
Find out more at eelearnsmart.co.uk/ee-squad.