Since 1997, WOW Toys has designed toys in the UK specifically for toddlers aged 10?months to 5?years. With robust designs and clever friction?powered mechanics, they offer imaginative play without batteries, PVC, BPA, or toxic paint.
Clean, Safe Materials
A core promise of WOW Toys is simple: their toys are PVC?free and BPA?free. Made with virgin plastic and certified safe colours, the materials avoid harmful chemicals and small parts altogether. All surfaces are free from toxic paint, making them safe even if tasted or mouthed by young children.
Battery?Free, Friction?Powered Fun
Every WOW toy uses push?and?go or friction motors—no batteries needed. Children activate movement by pushing the toy along, triggering realistic sounds and motion. This battery?free design simplifies safety and maintenance, letting kids focus purely on play.
Dishwasher-Safe and Durable
WOW Toys are engineered to endure. Figures and vehicles are dishwasher-safe—ideal for sticky hands or muddy messes—and built to last. That durability means toys can be passed down between siblings or reused across families.
Safe Design for Little Explorers
With smooth edges, no choking hazards, and small?part free construction, Wow Toys are designed for one?year?olds and up. Features like rubber?grip wheels and removable Play Friend figures ensure reliability and developmental benefit.
Examples that Highlight the Promise:
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Cop Car Cody (ages?1–5): a push?and?go police car with removable officer figure, no PVC, BPA, toxic paint, or small parts. Dishwasher?safe and tough.
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Richie Race Car (1–5?years): friction?powered racer with magnetic hook, removable driver, same clean safety profile.
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Mix ’n’ Fix Mike Cement Mixer (1–5?years): spinning drum mixer activated by push motion, designed for imaginative play and free of PVC/BPA and batteries.
Development, Sustainability & Peace of Mind
WOW Toys promote cognitive, motor and social development through open-ended role?play—from driving emergency vehicles to managing a construction site or exploring a farm. Their battery?free and chemical?clean design also reflects sustainable manufacturing ethics, with long-lasting play in mind.
The WOW Promise
With over two decades of toy design experience, WOW Toys combines safe, thoughtful engineering with vibrant, child?centred themes. Every toy meets strict criteria: no PVC, no BPA, no batteries, no toxic paint, and no small parts—ensuring peace of mind for families.
Wow Toys delivers worry?free, imaginative fun: toddler?friendly toys made entirely without PVC, batteries, or BPA. They’re durable, safe, educational—and built to last.