If you’re hunting for a screen-free alternative that actually sticks, the Toniebox is a gem. In our house, it’s become part of the daily wind-down: our son loves popping a character on top and making the magic happen himself. No menus, no screens — just stories, songs and that proud “I can do it!” grin. And while there’s a brand-new Toniebox 2 in town, the original Toniebox 1 still holds up beautifully for most families. It’s sturdy, simple and keeps kids happily listening without the blue-light battle.

Is Toniebox 1 still worth it in 2025?

Yes. If you want classic, screen-free listening with a massive library of characters, Toniebox 1 delivers. Every Tonie character works on both models, so you’re not boxed into a dated ecosystem. For many parents, that means you can scoop a Toniebox 1 at a keener price and still enjoy the same storytelling magic your child will adore. If you don’t need the newest bells and whistles, Toniebox 1 is a smart bargain that stands the test of time.

Why you might consider Toniebox 2

Toniebox 2 adds genuinely new tricks: Tonieplay (screen-free interactive games with a controller), a dynamic light ring, sleep timer with light and a sunrise alarm managed from the app. It’s also designed from age 1+, has USB-C charging, more on-board storage (32GB) and longer playtime (up to ~10 hours). None of that stops Toniebox 1 being great — it simply means early-years families or feature-hunters may lean to the newer model.

Toniebox 1 vs Toniebox 2 (at a glance)

Feature Toniebox 1 Toniebox 2
Age range 3+ 1+
Works with every Tonie character Yes Yes
Tonieplay (interactive games + controller) No Yes
Built-in sleep light & bedtime mode No Yes
Sunrise alarm No Yes
Dynamic light ring No Yes
Charging Charging Station (fully charged in ~2 hrs) USB-C (fully charged in ~2 hrs)
App controls Library preview & free content access Library preview, free content access + battery status display
Storage 8GB 32GB
Battery life (up to) ~7 hours ~10 hours

Verdict

For story-time, quiet-time and car-time, Toniebox 1 is still a fantastic, screen-free pick, especially at this price. If you want the newest features for toddlers (age 1+) or love the idea of interactive Tonieplay and smart sleep tools, Toniebox 2 is the step-up. Otherwise, grab the original and a couple of favourite Tonies — you’ll get the same beloved experience, often for less.

By Beth Ashton

Beth Ashton is a leading expert in audience engagement and digital media strategy, currently serving as Chief Growth Officer at Bright Sites. With a dynamic career rooted in journalism and digital transformation, Beth has become a key figure in shaping how media organisations connect with and grow their audiences in the digital age. As Head of Audience Strategy at some of the UK's biggest newspapers, Beth oversaw the development and implementation of data-driven strategies that enhanced audience growth, retention, and engagement. Her approach combines deep insights into audience behaviour with creative content solutions, ensuring that media brands can not only capture attention but also build lasting relationships with their audiences. Beth is known for her forward-thinking approach to digital media, leveraging her expertise to drive significant growth across platforms. She has successfully led initiatives that increase audience interaction, optimise content distribution, and expand digital reach, all while maintaining a strong focus on the quality and integrity of content. Contact Beth at beth@parents-news.co.uk