
YummiCommunity to support parents through lockdown
Scottish eco-friendly toy company, Yummikeys, has launched an online Facebook community to help parents across the UK virtually unite during the pandemic and beyond. YummiCommunity, an all-inclusive hub which will allow users to share stories, tips, tricks and woes, aims to make times a little less lonely during the third country-wide lockdown.
What parent hasn’t given their baby the house or car keys to play with? Youngster just love the sound, feel and even taste of keys. But then it all goes wrong when yo actually need said keys! The search is then on to see how well the little darling can throw or hide those much needed keys. Yummikeys, has you sorted with a set of “keys” just for your teething baby.
Hot-button topics related to parenthood, tips for getting through lockdown and activities to keep children occupied at home, will be mixed with light-hearted parenting humour, hubs where you can share your views, questions and worries, as well as the most up to date Yummikeys news and launches.
With a combined social following of almost 30,000 and with the majority of these being Facebook followers, Yummikeys founder Elspeth Fawcett, decided this was the best way to connect parents like her, who may feel they need a little extra support:
“The YummiCommunity is basically a parent and baby club, but virtual, allowing you to ask for advice, share your stories and have your mini parenting breakdowns (surprise, we all have them), in an environment that is all inclusive and completely non-judgemental.
On a daily basis I get the loveliest messages, emails and comments saying how a set of Yummikeys has cooled sore gums, or a YummiNecklace has transformed feeding time, but I also have people saying they wish they had known about us, as well as the tips and tricks they get from our current socials, sooner. The idea of the YummiCommunity has been in my mind for a while, but when we went into lockdown 3, I knew I needed to make it happen. I want this platform to be a resource for new and seasoned parents and carers alike, as well as somewhere to ‘go’ when you need a little extra guidance.”
Lockdown has seen Yummikeys’ best sales months to date, with new parents eager to help sooth babies during a time where support from family and friends is not readily available. The YummiCommunity aims to offer additional encouragement to those parents as well.
The brand’s best-selling Yummikeys, Yummirings and YummiNecklace were joined in 2020 by the East-Lothian company’s new Ultrasound Necklace – a personalised piece of jewellery for mums that sees their ultrasound etched into a disc.
Join the group here: https://www.facebook.com/groups/363245597416376/
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By Penny McCarthy
Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.
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