Kids Go Free to over 50 top West End shows this summer as much-loved Kids Week campaign returns OfficialLondonTheatre.com/Kids-Week Tickets on sale 10am on 11 June 2024

Get the whole family into London theatre this summer as long-running audience development initiative Kids Week returns, offering free children’s tickets to participating shows.

Lovingly referred to as ‘the longest week in summer’, Kids Week now runs throughout the summer holidays with tickets available to select performances from Wednesday 24  July to Friday 6 September. During Kids Week, a child aged 17 and under can see a show for free when accompanied by an adult paying full price, plus an additional two children can attend for half price – and there’s no booking fees. Tickets go on sale at 10am on 11 June, only via  OfficialLondonTheatre.com.

From exciting productions participating for the first time like Hamilton, Harry Potter And The Cursed Child, Guys & Dolls and MJ The Musical to established Kids Week favourites  including Horrible Histories – Terrible Tudors, Disney’s The Lion King, RSC’s Matilda The Musical, Mrs Doubtfire, Shrek, Wicked and The Wizard Of Oz, there is something for all the family to enjoy.

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Alongside the performances, shows are offering a range of free activities for Kids Week ticketholders, so look out for ‘Kids Week Curtain Calls’ where all Kids Week bookers  in attendance can stay for a post-show Q&A or demonstration after the show, as well as more show specific offerings from dance and musical theatre workshops to puppet demonstrations.

This year, Mastercard cardholders can unlock special Kids Week exclusives, which include the chance to win tickets to English National Ballet’s Nutcracker this Christmas  and a free digital activity pack, including a theatre themed wordsearch, spot the difference, guess the show from emojis and more. Mastercard cardholders will also have exclusive access to two Kids Week activity events with

RSC’s Matilda The Musical and Shrek The Musical. Tickets to these exclusive events will only be available to purchase via priceless.com  and will go on sale on 11 June.

Kids Week bookers with access requirements can complete the Access Priority Request Form before general on sale. The form will be available on the Kids Week website  from 4 June to 9 June. Eligible bookers who have completed the form will be contacted by the theatre box office on the morning of 11 June.

By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.