This October, Asda has launched its Tickled Pink campaign, highlighting an exclusive t-shirt designed by Strictly Come Dancing star and breast cancer campaigner Amy Dowden MBE. The campaign, which runs throughout Breast Cancer Awareness Month, raises vital funds for charity partners Breast Cancer Now and CoppaFeel!.
Following her own breast cancer diagnosis last year, Amy was keen to collaborate with Asda’s George clothing team. The result is a bold and personal t-shirt, available in baby pink and slate grey, featuring a pretty bow design and Amy’s handwritten signature. The t-shirt, priced at £10, is available online at George.com, with all profits going directly to the campaign’s charity partners.
Amy, who is well-known for her sparkling personality and inspiring performances on Strictly, has also touched the nation through her documentary, Strictly Amy: Cancer and Me, where she shared her personal battle with breast cancer. She hopes that her involvement in the Tickled Pink campaign will help raise awareness and funds, encouraging people to check their chests regularly.
In addition to Amy’s t-shirt, over 200 George and household products will be supporting the Tickled Pink campaign this October, donating proceeds to Breast Cancer Now and CoppaFeel! The George Tickled Pink clothing collection also features dressing gowns, hoodies, and a range of pyjamas, all designed to support the cause.
Since its launch in 1996, Asda’s Tickled Pink campaign has raised £92 million for breast cancer charities, making it one of the UK’s longest-running charity partnerships. The campaign aims to raise funds for breast cancer treatment, education, and support, helping to make checking your chest as routine as your weekly Asda shop.