The LEGO Group and BBC Studios have announced an exciting collaboration to bring the beloved Australian children’s series Bluey into the LEGO universe. In 2025, six new LEGO Bluey sets will be released across the LEGO 4+ and LEGO DUPLO ranges, designed to engage young builders and their families.
Blue Heeler
Bluey follows the adventures of a lovable Blue Heeler puppy named Bluey, her sister Bingo, and their parents. The show is renowned for its imaginative play themes and has garnered a substantial following among children and parents alike. The upcoming LEGO sets aim to capture the essence of the series, allowing families to recreate their favourite scenes and embark on new imaginative journeys together.
Michaela Edgerley Stovicek, Head of Preschool at the LEGO Group, expressed enthusiasm about the partnership, stating that it aligns perfectly with LEGO’s mission to inspire play and creativity among young builders and their families.
The specific details of the six LEGO Bluey sets are scheduled to be unveiled in the spring, with an anticipated release in June 2025. This collaboration is expected to offer families a new and engaging way to interact with the Bluey universe, fostering creativity and imaginative play.
Bluey has achieved significant global success, becoming the most-watched series on Disney+ in 2024 and holding top positions on various children’s networks, including CBeebies in the UK. The introduction of LEGO Bluey sets is poised to further enhance the show’s cultural impact and provide fans with tangible ways to engage with their favourite characters.
Parents and children can look forward to the upcoming LEGO Bluey sets as a means to extend the joy of the series into hands-on, creative play, reinforcing the values of family bonding and imagination that both LEGO and Bluey champion.
Keep an eye out for additional information about this exciting collaboration, on www.LEGO.com and www.Bluey.tv.
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