With so many nappies and wipes on the market promising to be the best, it can be difficult to know which ones really live up to the claims. We put Pura’s newly relaunched nappies and wipes to the test to see whether the upgraded range delivers for busy family life.
From the moment we opened the packs, the products felt premium. The new packaging is bright, modern and easy to navigate, making it simple to spot the right size and key product features – something that’s surprisingly helpful when you’re shopping in a hurry with little ones in tow.
What stood out most was how soft both the nappies and wipes felt. Our toddler has sensitive skin, so we’re always cautious about trying new products, but Pura’s toxin-free nappies and plant-based wipes were gentle from the very first use. We didn’t notice any irritation or redness, even after several days of continuous use, and knowing they’re Allergy UK accredited gave us extra reassurance.
Fit is always a deciding factor for us, and Pura scored highly here too. The nappies fitted comfortably without feeling bulky, while the stretchy waistband meant they moved easily with an active toddler. They stayed securely in place during playtime, naps and overnight, and we experienced no leaks during our trial. The new Blowout Blocker™ is a clever addition that should prove particularly welcome for parents of younger babies, helping to keep those inevitable messy moments under control.
The wipes were equally impressive.
They strike a great balance between being soft enough for delicate skin while still being thick and durable enough to tackle bigger clean-ups. We found they held plenty of moisture without feeling overly wet, making nappy changes quicker and easier. Better still, we didn’t need to use several wipes for one change, which is always a bonus.
As parents, we also liked the story behind the brand. Pura is a Chester-based company founded by parents Guy and Abi Fennell, with a focus on creating baby products that are free from unnecessary chemicals while still performing as well as – if not better than – conventional alternatives. It’s refreshing to see a UK company continuing to innovate while also investing in sustainability through initiatives such as its nappy recycling programme.
Pura has managed to combine the things parents care about most: comfort, performance and peace of mind. The nappies fit well, feel incredibly soft and kept leaks at bay throughout our test, while the wipes tackled every messy situation without upsetting sensitive skin.
For families looking for baby care products that are gentle, toxin-free and made by a British company with sustainability at its heart, Pura is well worth considering. It’s a range that performs where it counts, making everyday parenting just that little bit easier.