As a mum of a busy little 2-year-old, I’m so impressed with the new Love to Dream™ Merino Collection! With the nights turning colder, I wanted something warm, breathable, and gentle on my toddler’s skin — and this range has genuinely ticked every box. We had one concern: keeping my little ones warm, comfortable, and sleeping soundly (hopefully!) through the colder months.

We’ve been using the Stage 3 Long Sleeve Sleep Bag in the Rose Lamb’s Best Friend 2.5 TOG, and the colour is absolutely gorgeous. The soft rose tone with the playful little sheep-dog print is adorable, and my daughter loves pointing out the animals before bedtime. On extra chilly nights, I’m eyeing up the Charcoal Sheep Life 3.5 TOG too — the deeper charcoal shade with the countryside sheep design looks so cosy and stylish.

What I love most is how premium everything feels. The blend of merino wool and organic cotton is beautifully soft, lightly quilted, and never bulky. My little one stays warm without getting sweaty, and as a mum of a child with sensitive skin, I really appreciate how gentle the fabric is. Plus, the quality means it still looks brand new after every wash!

I also love that the collection covers every stage — from the iconic Swaddle Up™ to the Transition Bag, right through to the toddler sleep suits and bags (which go up to age 4!). The fold-over mittens on the sleep suits and the grippy feet are such thoughtful details for little ones who are always on the move.

If you’re looking for sustainable, comfy, and genuinely clever sleepwear for babies and toddlers, I 100% recommend checking out the new Merino range.

Stage 1: Swaddle Up™ – 0-3m / 5-19lbs – £44.99

The award-winning Swaddle Up™ with a patented Arms Up design, which allows babies to self-soothe in the nighttime, for longer and more restful sleeps for babies and their parents. The game-changing swaddle nearly doubles sleep times from 3h 45m to 7h 25 for 83% for new customers switching from traditional swaddling methods. Available in: Charcoal Lamb’s Best Friend 2.5 TOG

Stage 2: Swaddle Up™ Transition Bag – 3-6m / 13-24lbs – £47.99

Offering the same sleep benefits of the original Swaddle Up™, the Transition Bag features removable wings for babies who are ready-to-roll, offering an easy transition to arms-free sleep, one arm at a time. Available in: Charcoal Lamb’s Best Friend 2.5 TOG

Stage 3: Long Sleeve Sleep Bag (6m-3y) – from £52.99 In partnership with The Lullaby Trust

The cosy, wearable blanket for babies and children aged 6 months – 3 years old. Available in: Olive Lamb’s Best Friend 2.5 TOG Rose Lamb’s Best Friend 2.5 TOG Charcoal Sheep Life 3.5 TOG

Stage 3: Long Sleeve Sleep Suit (6m-4y) – from £52.99 In partnership with The Lullaby Trust

Featuring fold-over mittens and gripped feet to help prevent slips for little ones on the move, the Long Sleeve Sleep Suit is so comfy they’ll want to wear this all-day long. Available in: Charcoal Lamb’s Best Friend 2.5 TOG, Green Lamb’s Best Friend 2.5 TOG Sand Sheep Life 3.5 TOG

Love to Dream™ Expands Beloved Merino Wool Collection with Iconic Swaddle Up™: Naturally Warm, Soft, and Breathable Sleep Solutions for Babies & Little Ones.

By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.