Families can save up to 50% on selected toys at Smyths Toys Superstores this October half term, with big-name brands and popular playsets included in the limited-time sale.
With October half term approaching and Christmas shopping already on the horizon, families looking to make their money go further can snap up bargains in the latest sale at Smyths Toys Superstores.
Running from Tuesday 20 October until Monday 2 November 2026, the promotion offers up to half price off a wide selection of toys, both in-store and online. Featured brands include Teenage Mutant Ninja Turtles, Barbie, XShot and Goo Jit Zu, with everything from action figures and dolls to remote-control cars and cuddly toys included in the offers.
Sinead Byrne, European Marketing Director at Smyths Toys Superstores, said: “We know families are always looking for ways to make their money go further, especially with half term and the festive season just around the corner. That’s why we’ve handpicked some of our most popular lines and cut prices by up to half.”
Some of the best toy bargains
Selected offers include:
- Teenage Mutant Ninja Turtles Pizza Delivery Van – was £39.99, now £19.99.
- Barbie Games Room Playset with 2 Dolls – was £49.99, now £24.99.
- Robo Alive Creepy Crawly Pack – was £34.99, now £17.50.
- Gabby’s Dollhouse Kitty Fairy Plush, 43cm – was £24.99, now £12.50.
- Rainbocorns Unicorn Rescue – was £39.99, now £19.99.
- Zuru XShot 4-Pack Blaster Combo – was £39.99, now £19.99.
- Pink Remote-Control Convertible Car – was £24.99, now £12.50.
- Goo Jit Zu Galaxy Blast All Stars 4-Pack – was £39.99, now £19.99.
The offers provide an opportunity to pick up something to keep children entertained over half term or get ahead with Christmas presents without paying full price.
The full selection of discounted toys is available on the Smyths Toys up to half-price offers page.
Make Christmas lists easier with the Smyths Wishlist
For families who are planning ahead for Christmas, Smyths Toys has also introduced a new Wishlist feature. It allows shoppers to save products they are considering buying, keep track of their favourites and share their lists with friends and family – useful for coordinating gift ideas ahead of the festive season.
The sale runs until Monday 2 November 2026, with offers available online and in-store while stocks last. Terms and conditions apply.
