Spotting a gap in the market Co-Founders Patrick and Karen O’Flaherty have created an option for tweens that parents can trust. Made with a refreshing blend of juicy organic apples and sparkling water, Pip Organic Apple Fizz also contains no hidden nasties, no added sugar and is 1 of your 5 a day! But what do tweens actually think about it?
Alex (Age 12)
When I first saw the new design of Pip Organic Apple Fizz, I was super excited. The can looks so cool and fun with its bright colours and playful fonts. It really stands out, and I felt like it was made just for kids like me. I was with my friends when I tried it for the first time, and we all agreed that it tasted awesome. The apple flavour is really strong and refreshing, and it’s fizzy but not too much. It feels like a grown-up drink, but I know it’s healthy and something my parents would approve of. Plus, it’s great that it counts as one of my five a day!
Mia (Age 11)
I always ask my mum for fizzy drinks, but she usually says no because they have too much sugar. When she saw the new Pip Organic Apple Fizz, she actually bought it for me. The new look of the can is really cute and looks like something cool, not babyish. I loved the taste – it’s like biting into a fresh apple but with bubbles. It’s not too sweet, which I really like, and it doesn’t taste artificial at all. Knowing that it’s organic and good for the environment makes me feel like I’m doing something good while enjoying a tasty drink. And I can bring it to school without my teachers saying anything!
Jake (Age 13)
I’m not usually a fan of fruit drinks because they can be too sweet or taste fake. But Pip Organic Apple Fizz totally changed my mind. The new design caught my eye because it looks modern and not too childish. It’s something I’d be proud to bring to a party or have in my lunchbox. The taste is really crisp and fresh, just like a real apple, and the fizz is just right. It’s cool to know it’s made from organic apples and doesn’t have any bad stuff in it. Plus, supporting a brand that cares about the environment is something I can get behind. It’s a win-win for me!
Lily (Age 10)
When I saw the new Pip Organic Apple Fizz can, I couldn’t wait to try it. The colours are so bright and happy, and it looks like a drink for big kids like me. I tried it with my friends, and we all loved it. It tastes just like real apples and is so refreshing on a hot day. I like that it’s fizzy because it feels like a special treat, but I know it’s healthy because it’s organic and has no added sugar. My mom likes that it’s good for me and the planet, so she doesn’t mind buying it for me. I can’t wait to try the other Pip Organic snacks too!
Conclusion
The re-branding of Pip Organic Apple Fizz has been a huge hit among tweens. With its vibrant and appealing design, the drink not only stands out on the shelf but also resonates with kids aged 9-14 who are looking for a healthy yet fun beverage. The blend of organic apples and sparkling water offers a refreshing and natural taste that tweens love, while parents can feel confident about the product’s nutritional benefits and sustainability. By creating a drink that tweens are excited about and parents trust, Pip Organic has successfully bridged the gap between fun and health. The new Pip Organic Apple Fizz is not just a drink, but a delightful experience that aligns with the brand’s mission to make it easier for parents to say yes.
The new can (along with the rest of the Pip Organic range) can be spotted on the Pip Organic website, Abel & Cole and Ocado.