Monday, 23 March 2026
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Girls’ football campaign breaks barriers

Girls’ football campaign breaks barriers

The Football Association and Barclays have launched a major schools initiative to boost girls’ football participation. The Made for This Game: Breaking Barriers campaign tackles gender stereotypes and confidence issues. Five word URL: girls-football-breaking-barriers-initiative

Why girls still feel excluded

Girls’ football participation continues to rise across the UK. However, many still face barriers in school sport. Research shows girls often feel excluded by boys during PE lessons. Meanwhile, teenagers report low body confidence and self-doubt. According to Youth Sport Trust, girls feel less confident and resilient than boys. Therefore, early education and support remain essential.

New resources for schools

The programme delivers targeted lesson packs for both primary and secondary pupils. Primary sessions focus on inclusion, stereotypes and respect. Secondary content explores body image, mental wellbeing and social pressure. Molly Rainford leads discussions with pupils to challenge harmful beliefs. These conversations help pupils understand how attitudes shape participation in sport. Schools can access resources here https://girlsfootballinschools.org/made-for-this-game.php

Supporting teachers and conversations

Many teachers feel unsure about tackling misogyny in the classroom. Therefore, the campaign includes a visual podcast for guidance. Maisie Adam hosts discussions with Rachel Brown-Finnis and Matthew Burton. Together, they explore how adults can challenge harmful attitudes early. This approach builds confidence and consistency across schools.

Building confidence beyond the pitch

The Barclays Girls’ Football in Schools partnership now reaches most UK schools. In addition, the new Talent Education Programme supports players aged 8 to 16. This initiative helps girls balance education and elite sport pathways. Ian Wright continues to champion access and opportunity for girls.

Creating inclusive sport for all

Sue Day from The FA highlights the importance of tackling social pressures early. She believes young girls need confidence to see football as a space for them. Meanwhile, Barclays stresses that access alone does not solve inequality. Instead, schools, families and communities must work together.

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