With International Youth Day taking place on 12th August, the spotlight is on the importance of creating opportunities for young people to grow, develop and feel empowered, and sport continues to play a vital role in helping young people build confidence, resilience and a sense of belonging. The right kit, role models and representation matter for young girls in sport
For many girls, taking part in sport can be transformative
Sport helps develop new skills, form friendships and gain confidence both on and off the pitch. However, barriers still exist that can prevent young women from feeling fully included, from a lack of suitable equipment and clothing to limited access to female role models who show them what is possible. International Youth Day is an opportunity.
Maiden Cricket, is working to change this by creating a more inclusive future for girls in cricket. Founded by teenage sisters Honor and Cat Black after experiencing first-hand the challenges of playing in kit designed for boys, Maiden was created to ensure young female athletes have sportswear that supports them, fits them properly and helps them feel confident in the game.
300 young female athletes as Ambassadors
Alongside its purpose-built cricketwear, Maiden’s ambassador community of more than 300 young female athletes is helping create a supportive network where girls can see themselves represented, feel encouraged and know they belong in cricket.
Maiden ambassadors Alex Hartley, Mia Rogers and Anna Harris, alongside founders Cat and Honor Black, are available to discuss:
- How sport can support young people’s confidence, development and wellbeing
- Why having the right equipment and clothing can make a difference to girls’ participation in sport
- The importance of role models and representation in inspiring the next generation
- How creating inclusive sporting environments can help more girls feel like they belong
