Quote from Fergus McCarthy on February 17, 2025, 3:55 pm

Now Play This experimental gaming returns to Somerset House from 11-13 April 2025, offering a weekend of innovative and experimental game design as part of the London Games Festival. This year’s event promises an exciting lineup of interactive experiences, playful installations, and thought-provoking discussions for gamers, creators, and curious minds alike.

A celebration of creative experimental gaming

Now Play This showcases cutting-edge game design, bringing together independent developers, artists, and storytellers from around the world. Attendees can expect hands-on experiences with new and experimental games that push the boundaries of traditional gaming, from immersive installations to digital and tabletop creations.

What to expect

Visitors can explore a diverse selection of games that challenge conventions and encourage creative interaction. The festival will feature:

• Innovative digital and physical games that explore storytelling, design, and player engagement in new ways.
• Workshops and talks led by industry professionals, offering insights into game development, interactive storytelling, and emerging technologies.
• Live play sessions and interactive exhibits designed to inspire and entertain audiences of all ages.

A must-visit for gamers and creatives

Whether you’re a passionate gamer, a game designer, or simply curious about the world of interactive art, Now Play This offers a unique space to discover, play, and connect. The festival champions inclusive and experimental approaches to game-making, ensuring there’s something for everyone to enjoy.

Plan your visit for experimental gaming

• Dates: 11-13 April 2025
• Location: Somerset House, New Wing and River Terrace, London
• Tickets: On sale early March via Somerset House and Now Play This
• Transport: Nearest Underground stations: Temple, Embankment | Rail: Charing Cross, Waterloo, Blackfriars

Stay connected

For the latest updates and announcements, follow Now Play This on social media:

• Twitter (X): @nowplaythese
• Instagram: @nowplaythis

Join the conversation and experience the future of gaming at Now Play This 2025. For more details, visit nowplaythis.net.