Quote from Beth Ashton on May 17, 2025, 12:29 pm

Award-winning British children’s clothing brand Blade & Rose has plenty to celebrate this year. Not only is the beloved company marking its 15th anniversary, but it has also taken home a top honour at the prestigious Gift of the Year Awards 2025 with a win in the Branded Gift of the Year category for its hugely popular Gruffalo Collection.

The charming collection, inspired by Julia Donaldson and Axel Scheffler’s much-loved children’s book The Gruffalo, has proven a massive hit with families across the UK and beyond. Known for its playful designs, high-quality materials, and child-friendly comfort, the range has consistently sold out thanks to the enthusiastic support of parents and retailers alike.

“This award is a true testament to the creativity, care, and passion that goes into every item we make,” said a spokesperson for Blade & Rose. “To receive this recognition during our 15th anniversary year makes it all the more special.”

The awards ceremony was a joyful occasion for the brand, which has grown steadily since its founding to become a staple in many children’s wardrobes. As Blade & Rose looks ahead, it remains committed to delivering imaginative and joyful gifts that bring smiles to little ones and their grown-ups.

Congratulations to Blade & Rose on their well-deserved win and here is to many more years of storybook-inspired style.