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Hilton Reveals the Hottest 2025 UK Travel Trends
Quote from Penny McCarthy on October 1, 2024, 3:23 pmHilton has unveiled its 2025 Trends Report, shedding light on some of the most intriguing and unexpected travel trends shaping the year ahead. Backed by UK research, the report highlights how British travellers are redefining their holiday experiences. From prioritising better sleep to embracing the rise of solo travel, here’s a look at the top trends that will influence how Brits holiday in 2025.
The Great Sleep Split
As more people place a premium on a good night's rest, the concept of a ‘sleep divorce’ is gaining traction. According to Hilton’s report, 59% of Brits say they sleep better when not sharing a bed, with 33% preferring separate beds when travelling. Some are taking it even further: 19% of travellers book separate beds, and 11% opt for entirely separate rooms. These choices are largely driven by different sleep preferences and the desire for a better night’s rest, with 47% making this decision to ensure quality sleep.
The Rise of the ‘Me-Moon’
Solo travel continues to grow, with 34% of Brits planning a solo adventure before the end of 2025. Enter the ‘Me-Moon,’ a fresh travel trend where individuals embrace the opportunity to holiday alone, focusing on self-care and personal growth. Social media may be filled with #honeymoon and #babymoon posts, but 23% of UK travellers are embracing their ‘main character energy’ by opting for a solo trip. Many are not just looking to relax but are also keen to make new connections, with 21% aiming to meet new people and 12% seeking romance along the way.
Nostalgication: Travelling Down Memory Lane
For British parents, reliving childhood holidays with their own children is becoming a significant trend. Hilton’s research found that 45% of parents are taking their kids to destinations they visited when they were young, while 47% are revisiting their own childhood holiday spots to create shared memories with their little ones. Moreover, 51% of adults are choosing family holiday destinations based on places they dreamed of visiting as children, passing down these aspirations to the next generation.
Kidcation: When Kids Take the Lead
In 2025, family holidays are increasingly being influenced by children’s preferences. Hilton’s report shows that 60% of UK parents select holiday destinations based on their kids' interests, while 58% plan itineraries around what their children want to do. In fact, 52% even let their children choose where to eat, reflecting the growing power of kids in shaping family holidays.
DINK-ury Destinations
Travellers without kids—particularly Zillennials (those aged 18-34)—are willing to splurge on luxury. Hilton’s report reveals that 51% of young UK travellers want to enjoy their holidays without worrying about costs, with 79% willing to spend more for the best experiences. For DINK (Dual Income, No Kids) couples, this often translates into room upgrades and indulging in the finest amenities.
Ex-cursions: Healing through Travel
Breakups are increasingly becoming an excuse to book a getaway. According to Hilton, 34% of Brits are likely to plan a holiday with friends following the end of a relationship. Among Zillennials, 52% say they have gone on a ‘YOLO’ trip to unwind after a breakup, seeking comfort through relaxation and reconnecting with friends.
Spontanitrip: Embracing the Unexpected
In an era of rigid schedules, spontaneous travel is gaining popularity. Hilton found that 76% of UK travellers embrace a go-with-the-flow attitude, with 17% only booking their first night’s accommodation and 14% landing at their destination with no bookings at all. Instead of relying on pre-booked experiences, 64% prefer to get recommendations from locals once they arrive.
Flexiscape: Blending Relaxation and Adventure
Finding the perfect balance between relaxation and adventure is a key theme for 2025. Hilton’s report reveals that while 71% of Brits want to make the most of their holidays, they are divided between lounging by the pool and seeking active experiences. As a result, 49% now opt for flexible itineraries, blending relaxing days with more adventurous activities.
Ready for Your Next Adventure?
From solo ‘Me-Moons’ to kid-planned holidays, the 2025 travel trends reveal an exciting shift in how Brits are holidaying. Whether you’re dreaming of a ‘Flexiscape’ or ready to book an ‘Ex-cursion,’ the world of travel in 2025 is all about personalisation, balance, and making unforgettable memories.
For your next getaway, visit Hilton.com to explore these trends and find the perfect holiday experience for you and your family.
Hilton has unveiled its 2025 Trends Report, shedding light on some of the most intriguing and unexpected travel trends shaping the year ahead. Backed by UK research, the report highlights how British travellers are redefining their holiday experiences. From prioritising better sleep to embracing the rise of solo travel, here’s a look at the top trends that will influence how Brits holiday in 2025.
The Great Sleep Split
As more people place a premium on a good night's rest, the concept of a ‘sleep divorce’ is gaining traction. According to Hilton’s report, 59% of Brits say they sleep better when not sharing a bed, with 33% preferring separate beds when travelling. Some are taking it even further: 19% of travellers book separate beds, and 11% opt for entirely separate rooms. These choices are largely driven by different sleep preferences and the desire for a better night’s rest, with 47% making this decision to ensure quality sleep.
The Rise of the ‘Me-Moon’
Solo travel continues to grow, with 34% of Brits planning a solo adventure before the end of 2025. Enter the ‘Me-Moon,’ a fresh travel trend where individuals embrace the opportunity to holiday alone, focusing on self-care and personal growth. Social media may be filled with #honeymoon and #babymoon posts, but 23% of UK travellers are embracing their ‘main character energy’ by opting for a solo trip. Many are not just looking to relax but are also keen to make new connections, with 21% aiming to meet new people and 12% seeking romance along the way.
Nostalgication: Travelling Down Memory Lane
For British parents, reliving childhood holidays with their own children is becoming a significant trend. Hilton’s research found that 45% of parents are taking their kids to destinations they visited when they were young, while 47% are revisiting their own childhood holiday spots to create shared memories with their little ones. Moreover, 51% of adults are choosing family holiday destinations based on places they dreamed of visiting as children, passing down these aspirations to the next generation.
Kidcation: When Kids Take the Lead
In 2025, family holidays are increasingly being influenced by children’s preferences. Hilton’s report shows that 60% of UK parents select holiday destinations based on their kids' interests, while 58% plan itineraries around what their children want to do. In fact, 52% even let their children choose where to eat, reflecting the growing power of kids in shaping family holidays.
DINK-ury Destinations
Travellers without kids—particularly Zillennials (those aged 18-34)—are willing to splurge on luxury. Hilton’s report reveals that 51% of young UK travellers want to enjoy their holidays without worrying about costs, with 79% willing to spend more for the best experiences. For DINK (Dual Income, No Kids) couples, this often translates into room upgrades and indulging in the finest amenities.
Ex-cursions: Healing through Travel
Breakups are increasingly becoming an excuse to book a getaway. According to Hilton, 34% of Brits are likely to plan a holiday with friends following the end of a relationship. Among Zillennials, 52% say they have gone on a ‘YOLO’ trip to unwind after a breakup, seeking comfort through relaxation and reconnecting with friends.
Spontanitrip: Embracing the Unexpected
In an era of rigid schedules, spontaneous travel is gaining popularity. Hilton found that 76% of UK travellers embrace a go-with-the-flow attitude, with 17% only booking their first night’s accommodation and 14% landing at their destination with no bookings at all. Instead of relying on pre-booked experiences, 64% prefer to get recommendations from locals once they arrive.
Flexiscape: Blending Relaxation and Adventure
Finding the perfect balance between relaxation and adventure is a key theme for 2025. Hilton’s report reveals that while 71% of Brits want to make the most of their holidays, they are divided between lounging by the pool and seeking active experiences. As a result, 49% now opt for flexible itineraries, blending relaxing days with more adventurous activities.
Ready for Your Next Adventure?
From solo ‘Me-Moons’ to kid-planned holidays, the 2025 travel trends reveal an exciting shift in how Brits are holidaying. Whether you’re dreaming of a ‘Flexiscape’ or ready to book an ‘Ex-cursion,’ the world of travel in 2025 is all about personalisation, balance, and making unforgettable memories.
For your next getaway, visit Hilton.com to explore these trends and find the perfect holiday experience for you and your family.