Quote from Fergus McCarthy on February 5, 2025, 3:47 pm

Reignite your sense of adventure with simple, everyday activities

Why do Brits lose their adventurous spark?

According to new research by Dacia, many Brits feel their sense of adventure fades by the age of 36. The main reasons include:

• Physical and mental fatigue (53%)
• Financial pressure (43%)
• Being stuck in a routine (39%)
• Increased responsibilities (31%)
• Shifting priorities (28%)

Interestingly, Gen Z believes their adventurous spark dims as early as 13, 23 years earlier than the national average. This signals a worrying decline in Brits' venturesome ways.

The cost of adventure

Nearly two-thirds (67%) of Brits feel they need to spend up to £50 for an adventure to feel worthwhile. On average, people spend £505 annually on adventures, despite having access to affordable, even free, activities.

The desire to rediscover that sense of adventure

Despite these barriers, over half (52%) of Brits aim to rekindle their adventurous spirit in 2025. Many plan to:

• Spend more time in nature (42%)
• Take more personal time (40%)
• Try new hobbies or activities (37%)

The benefits of everyday adventures are clear: reduced stress and anxiety (41%), improved fulfilment (38%), better sleep (38%), and boosted confidence (32%).

Simple ways to embrace everyday adventures

Dacia, known for its outdoor spirit, is encouraging Brits to try 'Everyday Adventures' in 2025. These are simple, affordable, and local activities packed with fun and challenge.

Dacia’s Top 10 Everyday Adventures:

1. Build a camp in your living room
2. Stargaze in your garden or local park
3. Visit the highest point in your area
4. Pack a picnic and explore a new spot
5. Flip a coin to decide your next direction
6. Build a twig shelter in local woods
7. Visit the worst-reviewed place in your town
8. Create and hide a time capsule
9. Eat dinner backwards, starting with dessert
10. Park a mile away from work or school and explore a new route

Cities that need a little more sense of adventure

Sheffield tops the list as the least adventurous city, with nearly a third (27%) unlikely to try something new in the next year. Other cities include Bristol, Norwich, and Newcastle.

For inspiration, download Dacia's Everyday Adventure Guide. You can also claim a free Everyday Adventure Patch to celebrate your first step towards rediscovering adventure.