There are toys that get politely used. There are toys that gather dust. And then there’s the Sing with Colourblocks Yoto Card, which has essentially hijacked our house since it dropped through the letterbox.

When I say it’s been played non-stop, I mean non-stop. Breakfast? On. Craft time? On. That chaotic pre-tea witching hour? Absolutely on. The neighbours now know the words too.

Designed for use with a Yoto Player, this card delivers nearly 50 minutes of colourful, high-energy songs featuring the much-loved characters from Colourblocks. There’s the theme tune (which will live in your head rent-free), character songs, and upbeat numbers that somehow manage to teach colour recognition and mixing without feeling like a lesson disguised as fun. It’s just… fun.

In a world where “just one episode” somehow morphs into an hour of glazed-over scrolling, this feels refreshingly analogue. Pop the card in, press play, and that’s it. No ads. No algorithm. No blue light battles. Just music, imagination and surprisingly enthusiastic kitchen dance routines.

The songs are bright, punchy and genuinely well-produced – not the kind of nursery tracks that make adults quietly lose the will. Yes, you’ll hear them a lot but it won’t be long before you’re singing along.

If you’ve got a preschooler who loves Colourblocks, music, or simply pressing buttons with purpose, this is an easy win. It’s educational without announcing itself as such, energetic without being chaotic and addictive in the way only small-child anthems can be.

Be warned though: once it’s in the player, you may not hear anything else anytime soon.

By Beth Ashton

Beth Ashton is a leading expert in audience engagement and digital media strategy, currently serving as Chief Growth Officer at Bright Sites. With a dynamic career rooted in journalism and digital transformation, Beth has become a key figure in shaping how media organisations connect with and grow their audiences in the digital age. As Head of Audience Strategy at some of the UK's biggest newspapers, Beth oversaw the development and implementation of data-driven strategies that enhanced audience growth, retention, and engagement. Her approach combines deep insights into audience behaviour with creative content solutions, ensuring that media brands can not only capture attention but also build lasting relationships with their audiences. Beth is known for her forward-thinking approach to digital media, leveraging her expertise to drive significant growth across platforms. She has successfully led initiatives that increase audience interaction, optimise content distribution, and expand digital reach, all while maintaining a strong focus on the quality and integrity of content. Contact Beth at beth@parents-news.co.uk