Mon. Dec 23rd, 2024

Primigi are always thinking of new ways for their super designs to be safer, more comfortable and healthier.

They have collaborated with top manufactures and household names.  Their 2020 season has a range called PMG #Black Lab Running 4X4. Thinking outside the box, Primigi have combined their 40 years of making shoes for children with the world’s largest manufacturer of tyres!

Michelin may have initially got their know-how from the car industry but now also produce natural rubber soles for your children’s shoes!

This has resulted in a exclusively designed new line of children’s sports shoes called Primigi #Black Lab Running 4X4. As winter ensues this range will come into its own with perfect grip on the ground, even on the slippery of surfaces.

With Michelin experience in the needs of tyres for winter, these rubber soles will give guaranteed traction. So even in the coldest rain, snow and ice your children’s shoes can have the perfect grip.

The new sole is made with a double compound that mixes soft, light and cushioning materials for comfort and flexibility. The new PMG #Black Lab Running 4X4, has dynamic and sporty look, producing style and performance.

Theses soles also have protection against small impacts, ground roughness and have heat insulation.

Watch this space for our Primigi Shoe Competition coming soon. Get 4 chances to win a pair of Primigi shoes for your child.

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By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.

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