Pippeta’s Mum Ribbon Movement

Pippeta: Parenting, especially for new mums, can often feel isolating. Adjusting to life with a newborn and the demands of breastfeeding can leave many feeling unsupported. Thankfully, campaigns like Pippeta’s Mum Ribbon Movement and the viral TikTok trend ‘She Deserved the Purse’ remind us of the importance of community and kindness.

Challenging the myth of “perfect parenting”

The ‘She Deserved the Purse’ TikTok trend went viral for highlighting the financial and emotional struggles parents face. Similarly, Pippeta’s Mum Ribbon Movement encourages openness about these challenges, pushing back against the idea of “perfect parenting.” These initiatives show how small gestures, like offering a ribbon, can have a profound effect on a parent’s day.

The power of the Mum Ribbon Movement

It is a beautiful campaign that celebrates the resilience of breastfeeding mothers. The movement calls attention to the emotional and physical demands of motherhood, while encouraging families and friends to show their support.

By tying a simple ribbon to a bag or pram, participants help spark important conversations. The ribbon acts as a symbol of solidarity and reminds us all that breastfeeding mothers need support from partners, family, and friends.

How to join the movement

Pippeta invites all breastfeeding families to take part in the Mum Ribbon Movement. It’s easy to get involved—simply tie a ribbon in a meaningful location, share your story on social media using #PippetaMumRibbonMovement, and tag @mypippeta and @annamathur. This small act helps create a supportive environment where everyone can offer and receive help during those early parenting days.

You can order your Ribbon Movement ribbons for free (plus postage) at pippeta.com.

The Pippeta Mum Ribbon Movement is more than just a campaign—it’s a way to foster connection and empathy among parents, making sure no one feels alone on their parenting journey.