The Baby Show at Excel London
Celebrities and the UK’s very best parenting experts will soon take to the stage at The Baby Show – the UK’s largest and best-loved pregnancy, baby and parenting event.
Taking place at the Excel Centre, London between Friday 7th and Sunday 9th March, well-known names sharing their parenting journeys include Mum’s the Word! Podcast Queens, Georgia Jones and Kelsey Parker with Georgia Kousoulou, and the hugely popular Dads Panel featuring Simon Thomas, Lee Hinchcliffe, Aaron Dale and Alex-Lloyd Hunter.
A variety of baby experts will also be speaking at the show, including weaning expert Annabel Karmel on the 7th March at 12:30pm, and Charlotte Stirling-Reed on Saturday 8th at 2:45pm. Additionally, sleep pros Lucy Shrimpton, and Heidi Skudder will be on Friday and Saturday, birth experts, Midwife Pip, and the My Expert Midwife team who will be on stage on Friday at 11:45am and Sunday at 10:30am.
Other key topics include newborn feeding covered by Danielle Facey aka The Breastfeeding Mentor, Lydia Emmanuel-Desir and Zoe Watson, and a Baby Wearing Masterclass by Vern Hill.
Other Stage highlights for The Baby Show at Excel London 2025 include:
- Not Another Mummy Podcast Q&A, hosted by Alison Perry with guest Louisa Lytton.
Other expert talks include:
- Baby First Aid – hosted by Ashley Mills, Jayne Berezai and Nicola Glover from Daisy First Aid.
- Pain management techniques for labour – hosted by Poppy Child.
- Navigating the early day and weeks after birth- essential knowledge for all parents – hosted by Midwife Marley.
- Top things to know about caring for your newborn – hosted by Lesley Bland.
- Comfortable Newborn Sleep – hosted by Jay Walji.
- Baby’s Gut Health: Easy steps from Milk to Weaning to Worry-Free Tummies – hosted by Lucy Upton.
- Preparing for the Unexpected: Your Guide to Induction, Instrumental & Caesarean Deliveries – hosted by Dr Will Dooley.
- Birth Preparation & Planning – hosted by Charlotte Hoskin.
- The First Three Months Of Parenthood – What They Don’t Tell You! – Hosted by Rachel FitzD.
- Preparing your relationship for parenthood with Ellie Baker.
As well as this amazing line-up of experts on the stage, visitors will be able to browse from over 350 brands – both large, and small boutique names, getting all the inspiration they’ll need for their new arrival. The UK’s best parenting brands will be showcasing their products including Stokke®, Tommee Tippee, Silver Cross, Mamas & Papas, MAM, Joie, Baby Planet, Maxi Cosi, Mama Bamboo, Cybex, Nuna, UppaBaby, iCandy and more! New and exciting brands such as Dad Bag, Sophie la girafe, Cloud Twenty Seven, Little Craft & Co, sebamed UK will also be featured. Whether it’s a buggy, essential accessories, a car seat, baby food or feeding equipment or baby and toddler clothing that’s needed, the show offers fantastic prices where visitors can try, compare, buy and save on products – all under one roof.
Mallory Reynolds-Trout, Show Director at The Baby Show says: “Visting The Baby Show has become an essential step on your parenting journey. It can be incredibly daunting when you find out you’re expecting but you don’t really know what to buy but you know you need a lot! We are proud to have been running nearly quarter of a century and host the UK’s very best pregnancy and parenting brands who use the show to promote their businesses and give some great offers. We also celebrate smaller, boutique brands giving visitors the chance to see emerging companies with innovative ideas that could make their parenting experience a whole lot easier. We can’t wait to welcome a whole new generation of parents and parents-to-be through our doors.”
The hugely popular Buggy Testing Track will be returning, where parents to be can try out all the prams on a range of different terrains, while receiving expert advice from Project Baby, ensuring they purchase the right pushchair for their lifestyle.
The event ensures hassle-free shopping with a baby in tow, with a dedicated baby-changing area, for those planned (or unplanned!) changing stops, where visitors can sample complimentary nappies and wipes. There’s also The Baby Show Café with Joie where visitors can enjoy a welcome break, The Baby Feeding Café, where parents can feed their baby, or visitors can indulge in a moment of calm at the Obaby Meditation Station.
Tickets are £30pp on-the-door or £18 in advance, and there are some great offers running online until the show, including an early bird 2-for-1 offer, saving £30 on-the-door until Sunday 5th January, and from January 6th, a Goody Bag Package, which includes two tickets and a Baby Show Goody Bag for just £39.98!
There is also a number of Tommee Tippee packages, where you can buy your tickets AND all your newborn essentials in advance so you can take advantage of some great offers. Visitors can also add on a Baby Show goody bag for only £6, worth over £75! For more information
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