Gaming gets serious at Hamleys Regent Street
When people think of Hamleys, they often picture wide-eyed toddlers clutching cuddly toys. But tucked away beneath the iconic Regent Street store lies a teen paradise: a high-tech gaming zone that’s redefining what this world-famous toy store offers.
A 3,000-square-foot playground for gamers
Head to the Lower Ground Floor and you’ll discover over 3,000 square feet of pure gaming bliss. Designed with teens in mind, the space features 13 advanced gaming stations. It’s the perfect mix of fun and futuristic tech.
From Xbox and Nintendo Switch to top-tier gaming laptops, Hamleys gives older kids the chance to play today’s biggest titles. Popular games include Fortnite, Minecraft, Rocket League, Gran Turismo 7, and Forza Horizon 5. Whether your teen is a seasoned pro or simply looking for a fun hangout, this immersive space delivers.
More than just toys
Hamleys isn’t just for little ones anymore. Every floor sparkles with interactive fun—from magic tricks and toy demos to collectible merchandise and premium tech. Teens and parents alike can find something special to enjoy.
Whether it’s trying the latest LEGO build, watching a science toy in action, or taking on their mates in a racing sim downstairs, a visit to Hamleys can turn into an all-day adventure.
Planning your visit
The gaming zone is part of the flagship Hamleys Regent Street store, open seven days a week. It’s free to enter and offers the perfect break for families shopping in central London.
You can explore more about Hamleys at their official site.