Mon. Dec 23rd, 2024

Combines the purity of water with the natural herbal cleansing power of Soapberry – specifically created for growing babies and tougher messes. We have tried these and they are lovely and gentle.

WaterWipes with Soapberry is the brand new wipe from the world’s purest baby wipes, WaterWipes.  Designed for growing babies and made with 99.9% water, plus a drop of fruit and Soapberry extract, they provide the same purity parents rely on from WaterWipes while harnessing the natural cleaning properties of Soapberry. This makes them the perfect wipe to gently cleanse the hands, faces and bottoms of growing babies who are starting to try new foods and experience the world around them for the first time.

As babies start to grow and discover the vibrant (and often messy!) world around them, parents need to have the confidence to let them explore. WaterWipes with Soapberry offers parents the peace of mind to do just that – combining the purity of water, with the natural cleansing power of a herbal extract – WaterWipes with Soapberry are tough on mess but kind on baby’s delicate skin, so you can clean and care without having to compromise.

So whether your baby is trying spaghetti with tomato sauce for the first time – and more ends up on their face than in their mouth, or if they’re perfecting their crawl in a muddy garden – new WaterWipes with Soapberry have those exciting “first” messy moments covered.

WaterWipes believe that there is never a good time to start putting chemicals on your baby’s skin – no matter how messy your little one gets as they start exploring. That’s why soapberries (Sapindus trifoliatus) – a tree fruit that contains saponin which acts as a natural and gentle cleanser with skin conditioning properties was chosen for this new launch. Unlike soap, they do not have a drying effect on the skin with repeated use and are non-irritant. WaterWipes with Soapberry contains no soap, SLS or parabens and have been accredited by Allergy UK.

Edward McCloskey, CEO and Creator of WaterWipes, said – “WaterWipes with Soapberry is the next step for parents in their baby’s journey of growth and exploration. We have created the kindest and most naturally effective wipe for growing babies and their parents to inspire self-belief through the honesty of our product. Parenting is a process of letting go and we wanted to help parents to trust themselves to let their baby grow with the help of WaterWipes with Soapberry.”

WaterWipes was originally created by a father whose newborn daughter suffered with sensitive skin and severe nappy rash – in response to this, he set about creating a pure and safe offering for parents, and so WaterWipes were born.

To follow along and share your parenthood journey, follow @WaterWipes on Facebook, Twitter and Instagram.

WaterWipes are available in all major UK retailers.

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By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.

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