A Mum’s Must-Have for Comfort and Style

As a mum, I’m always on the lookout for clothing that’s gentle on my baby’s skin, stylish enough for everyday wear, and made with care—and Kyte Baby ticks all the boxes. Their latest summer launch includes two stunning new prints: Wildflower and Dew Surf, and I couldn’t be more obsessed.

Wildflower is a delicate, romantic design inspired by summer blooms, perfect for those sunny garden strolls or lazy afternoons in the shade. On the other hand, Dew Surf brings a cool, coastal tone that feels both calming and vibrant—ideal for beach days or simply bringing a bit of the seaside home. The colours are soft and dreamy, with just the right amount of cheerfulness.

What truly sets Kyte Baby apart is their luxuriously soft bamboo fabric. It feels like silk against the skin, naturally regulates body temperature, and keeps my little one up to 3°C cooler than cotton—an absolute game-changer during the summer heat. It’s also OEKO-TEX® certified, free from harsh chemicals, breathable, hypoallergenic, and perfect for babies with sensitive skin or eczema.

As a parent, I also really value the brand’s commitment to sustainability. Knowing that Kyte Baby uses eco-conscious materials and ethical practices gives me even more confidence in my purchase.

Starting from just £9, Kyte Baby offers a perfect blend of comfort, practicality, and timeless design. Their new prints are not only gorgeous but thoughtfully created for growing, active little ones. I can’t recommend them enough!

Founded in 2014, Kyte Baby was born out of a mother’s quest to find breathable, sustainable fabric for her daughter’s sensitive skin. Kyte Baby’s signature bamboo fabric is silky smooth, ultra-breathable, and hypoallergenic, making it ideal for babies with delicate skin. The brand’s commitment to sustainability ensures that each piece is not only gentle on your baby but also on the planet.

 

 

By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.