Iceland launches its Kits for Kids campaign. 84% of grassroots football teams rely on parents or fundraising for football kits, with 86% of parents saying rising living costs are making it harder to support their child’s football.
Iceland Kit for Kids campaign offers hundreds of young players brand-new strips ahead of a major summer of football, to ease financial pressure on local teams and boost confidence on the pitch.
TV personality, Josie Gibson, is supporting the campaign, urging parents to nominate their local grassroots teams for the chance to receive new kits.
Iceland helping parents to afford kit
Two thirds of parents (67%) say their child has played in hand-me-down or old kits, while 16% report their children having to play in damaged kit that is not fit for purpose. Now, ahead of a huge summer of football, Iceland is stepping in to support youth teams by providing brand-new sets of shirts to those who need them most, giving young players the chance to step onto the pitch feeling confident, united and ready to play.
The campaign will see hundreds of children receive new kits, easing the financial burden on families and teams and helping young players enjoy the game with pride and confidence.
How to apply
To apply for the free kits, parents and coaches can put their club forward by visiting www.iceland.co.uk/kits-for-kids, submitting their details alongside a 100-word entry explaining why their team would benefit from a kit upgrade. Terms and conditions apply.
Richard Walker, Executive Chairman of Iceland Foods said: “There are hundreds of thousands of grassroots football teams across the UK, offering incredible opportunities for children to play the sport the UK loves most.
“However, we know that many of these teams struggle to raise the funds needed for new kits, and that’s why we’re proud to step in and do the right thing.
“Our Kits for Kids campaign will support hundreds of young players by providing new kits. We’re looking forward to receiving entries, selecting the winners, and seeing teams take to the pitch in their brand-new strips.”
Winning teams will receive a full set of new home kits, with Iceland Foods working closely with each team to ensure their colours and badges are represented, with the Iceland logo also featured on the shirts. Winners will also receive a £100 Iceland voucher to help fund snacks and drinks for training and matchdays.
TV favourite and mum of one, Josie Gibson, is helping to lead the search and is calling on parents across the country to get involved.
Josie Gibson said: “As a mum with a young son who loves football, I know how important grassroots football is, and how quickly the costs can add up.
The initiative comes as Iceland research reveals that parents are spending an average of £131 per child each year on equipment, clothing and footwear to keep their children playing the sport.
To be in with the chance of winning new kits for your local team, visit Iceland’s Kits for Kids campaign page at www.iceland.co.uk/kits-for-kids and submit a 100-word entry along with your contact details. Entries close at 23:59 on Tuesday 12th May 2026.