Fri. Dec 20th, 2024

Fresh X is a new environmentally-friendly personal Spritz suitable for all the family

FreshX is an exciting new product in an innovative new category that fuses together two big trends: extra freshness down below and a serious environmental mission. On sale in Sainsbury’s stores.

Just two or three ‘Spritz’ of FreshX onto toilet tissue transforms it into a moist, soothing, cleansing wipe. It is a revolutionary new product category created to fight against needless waste produced by flushable wipes. Available in two gentle varieties the ‘Spritz’ is dermatologist tested and approved for even the most sensitive skin with a skin loving formulation with Botanicals including Aloe Vera + Vitamins E, B5. It is free from oil, sulphites, alcohol and parabens.

 Eco friendly

Eco friendly alternative to flushable wipes – 150ml – RRP £3.00. The Marine Conservation Society (MCS) reports that there are 50 wipes for every KM of UK coastline, that’s a devastating 400% increase in 10 years. A 10 tonne fatburg in Kingston upon Thames took 6 weeks to clear at a cost £400k

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By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.

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