The London Eye is bringing extra sparkle to the South Bank this winter, with a line-up of festive experiences designed for families looking to make Christmas memories in the capital. From magical meet-and-greets with Santa high above the skyline to indulgent Afternoon Tea flights and special champagne tastings for adults, parents can choose from a range of seasonal highlights running throughout November and December. Whether you’re planning a treat for little ones or a celebration for grown-ups, here’s what the iconic landmark has in store this Christmas.

Santa in the Sky

Families can step into a dedicated Christmas space for festive crafts, games and a warm VIP welcome before taking to the skies. Children are greeted by one of Santa’s festive friends, who leads the group through a cosy pre-flight area filled with seasonal décor and sweet treats.

The experience continues aboard a specially decorated pod, where Santa joins the flight to share stories, surprises and a special gift for every child. With London glittering below, it’s a memorable 30-minute rotation designed to bring the magic of Christmas to life.

Adults must be accompanied by a child, and families are asked to arrive at the VIP desk 30 minutes before their flight.

Dates: 1 December – 24 December

Book Santa in the sky tickets.

Festive Afternoon Tea

Parents looking for something calmer can book the Festive Afternoon Tea, served aboard the London Eye across two full rotations. Guests sit around a shared table to enjoy a seasonal take on a classic British tea, created exclusively for the experience.

Menu options include Traditional, Vegan, Vegetarian and Gluten Free, and dietary details can be provided during booking. The full experience lasts one hour, and guests may leave after the first rotation if needed, although re-entry is not permitted.

Dates: 23 November – 24 December

Book here.

Moët & Chandon Festive Champagne Flight

For adults seeking a Christmas celebration with a view, the Moët & Chandon Festive Champagne Flight offers a premium tasting experience on select December dates.

The evening begins in the Eye Lounge with a glass of Moët & Chandon Impérial Brut, followed by a 30-minute flight featuring two further champagnes served with expert guidance from the Hospitality Host. It’s a chance to enjoy London’s festive lights from above while sampling three celebrated Moët & Chandon varieties. Challenge 25 applies, so ID is required.

Dates: 12, 13, 19, 23, 26 and 27 December

By Beth Ashton

Beth Ashton is a leading expert in audience engagement and digital media strategy, currently serving as Chief Growth Officer at Bright Sites. With a dynamic career rooted in journalism and digital transformation, Beth has become a key figure in shaping how media organisations connect with and grow their audiences in the digital age. As Head of Audience Strategy at some of the UK's biggest newspapers, Beth oversaw the development and implementation of data-driven strategies that enhanced audience growth, retention, and engagement. Her approach combines deep insights into audience behaviour with creative content solutions, ensuring that media brands can not only capture attention but also build lasting relationships with their audiences. Beth is known for her forward-thinking approach to digital media, leveraging her expertise to drive significant growth across platforms. She has successfully led initiatives that increase audience interaction, optimise content distribution, and expand digital reach, all while maintaining a strong focus on the quality and integrity of content. Contact Beth at beth@parents-news.co.uk