If your children are already counting down the days until Bluey the Ride: Here Come the Grannies! opens, there’s a clever way to turn that excitement into a whole year of family days out — and it starts with one overnight stay.
Alton Towers Resort is currently running its “Stay for a night, play for a year!” offer, giving families the chance to receive an Essential Merlin Annual Pass for every person staying. In simple terms, book a short break before 1st March and each guest on the booking will be given a pass that unlocks access to more than 20 of the UK’s top attractions for 12 months.
That means once Bluey the Ride opens at CBeebies Land, you won’t just be riding it once — you could be back again and again throughout the year without paying for additional entry each time. For Bluey fans, that’s a big win.
The offer is live for bookings made between 3rd February and 1st March 2026, with selected stay dates available between 28th March and 1st June 2026. Families simply need to book an eligible short break within that window to qualify.
The included Essential Merlin Annual Pass doesn’t just cover Alton Towers. It also gives access to a whole host of other much-loved attractions across the country. You could swap coaster thrills for an underwater adventure at SEA LIFE, or head for brick-based fun at LEGOLAND Windsor Resort. With over 20 attractions included, it’s designed to keep the family calendar full all year long.
For parents, it’s a way to spread the cost of days out while making the most of school holidays and weekends. For children, it means that first magical ride on Bluey the Ride doesn’t have to be the last.
With the booking window closing on 1st March, it’s very much a last call for families who want to lock in a year of adventures — and potentially ride Bluey’s brand-new coaster as many times as they like.