Parents News Forum
HYPE and Back to School 2025: Your One-Stop-Shop for School Essentials with Serious Personality
Backpacks. Pencil cases. Lunch boxes. Water bottles. HYPE. has school style all wrapped up.
With the new school year fast approaching, parents across the UK are once again facing the annual checklist challenge—shoes, stationery, uniform, and the all-important school bag. While most schools lay down strict rules on blazers and black leather shoes, there’s usually a little more freedom when it comes to backpacks and accessories, meaning kids can show off a bit of personality in the playground.
Whether they’re into sea creatures, space-age sharks or full-on florals, one thing’s for sure: kids know exactly what they want. And when it comes to practicality? You’ll want something that can handle everything from lunchboxes and water bottles to pencil cases, books, and whatever ‘treasures’ they find at breaktime.
Enter HYPE’s brand-new Back to School 2025 collection – a full range of statement school essentials designed to tick every box.
For this collection, HYPE has doubled down on what makes the brand instantly recognisable – drawing from bestselling styles and tapping into the fashion trends their audience already loves. Bold motifs like sharks and graffiti lead the charge for boys, while dreamy pastels, glitter accents, and tropical themes stand out for girls. Graffiti and doodle prints underscore the brand’s core message of self-expression, while puff placements and conversational prints keep things tactile and on-trend. Gender-neutral appeal remains key, with older kids and teens gravitating towards fresh, expressive styles that blend fashion with function. It’s a bold collection that captures everything HYPE stands for – standout design, self-confidence, and individuality.
New Backpacks for the Return to School 
New Backpacks for the return to school
The icons. Built for books, bottles, and big personalities. Packed with prints, and made to be noticed in the corridor:
New! HYPE KIDS PURPLE FLORAL DOODLE ICONIC BACKPACK – RRP £30
Flower power meets pencil sketch chic in this purple and pink standout. Equal parts pretty and punky.
New! HYPE KIDS GREY MECH SHARKS ICONIC BACKPACK – RRP £30
Mechanical jaws, deep-sea vibes – this one’s for the future marine biologist (or robot engineer).
New! HYPE KIDS PINK/MINT GREEN DISCO LOBSTER ICONIC BACKPACK – RRP £30
Serving disco fever with underwater flair – bold, bright and impossible to miss.
New! HYPE KIDS BLUE JELLYFISH ICONIC BACKPACK – RRP £30
Floating cool with an electric blue finish – this bag glows under pressure.
Delicious new lunch boxes
Serving looks and snacks.
New! HYPE KIDS PINK/MINT GREEN DISCO LOBSTER LUNCH BOX – RRP £18
Pair it with the matching backpack for the full under-the-sea slay.
New! HYPE KIDS GREY MECH SHARKS LUNCH BOX – RRP £18
Snappy design, functional interior – this lunch box bites back.
New! HYPE KIDS BLUE JELLYFISH MAXI LUNCH BOX – RRP £18
A little bigger, a lot bolder. Designed to fit everything from wraps to watermelon slices.
New pencil cases that make statement
Because stationery deserves a cool home too.
New! HYPE KIDS MULTI MECH SHARKS PENCIL CASE – RRP £10
Matching the shark backpack for a fin-tastic desk setup.
New! HYPE KIDS PURPLE FLORAL DOODLE PENCIL CASE – RRP £10
A sketchbook-style print for the doodler who dreams in colou
New! HYPE KIDS PINK/MINT GREEN DISCO LOBSTER PENCIL CASE – RRP £10
Glitter, sea creatures, and all the sass they can pack into a school day.
New! HYPE KIDS BLUE JELLYFISH MAXI PENCIL CASE – RRP £10
Bigger, better, bolder – this one fits it all (yes, even the secret glitter pen!).
New thirst-quenching thermal water bottles
Sip in style. Stay icy from AM to
New! HYPE GIRLS PURPLE CHALK DUST THERMAL WATER BOTTLE – RRP £16
Soft lilac swirls with serious style creds. A bottle made for the glow-up.
New! HYPE KIDS BLUE JELLYFISH THERMAL WATER BOTTLE – RRP £18
Electric underwater vibes to keep hydration cool and colourful.
New! HYPE KIDS PINK/MINT GREEN DISCO LOBSTER THERMAL WATER BOTTLE – RRP £18
A deep-sea disco in every sip. Match it or mix it up.
New! HYPE UNISEX MULTI PASTEL FLOWER GARDEN THERMAL WATER BOTTLE – RRP £18
Sweet floral pastels with unisex appeal. A fresh pick for the new term.
New drawstring bags with swagger
PE kit? Swim gear? Chuck it in and go.
New! HYPE KIDS MULTI MECH SHARKS DRAWSTRING BAG – RRP £13
Perfect for pool days or football club – bite into the new term in style.
New! HYPE KIDS BLUE JELLYFISH DRAWSTRING BAG – RRP £13
Lightweight, easy-carry, and a jellyfish print that absolutely slays.
HYPE launches its boldest back-to-school collection yet with a campaign that celebrates self-expression beyond the uniform.
Back to School 2025? You’ve just conveniently aced it in a one stop shop!
The full range is available now at uk.justhype.com, WHSmith, Next, M&S, Schuh and wider Wholesale Retail partners. Priced from just £10.