Football helps boys tackle harmful online influences. New research from EE reveals that many boys face harmful online messages every week. The study found that 42% of boys aged 11 to 16 regularly encounter stereotypes about masculinity, while 14% see them every day. Messages such as “boys need to toughen up” and “men should not show emotion” continue to shape attitudes online. Consequently, 71% of boys say they feel overwhelmed by conflicting expectations.
Parents also notice these influences. Two in five say their sons use unfamiliar language that may come from negative online sources. Meanwhile, 77% worry about online content affecting their son’s behaviour and attitudes.
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Football helps boys as it creates positive role models
However, the research highlights football’s powerful role in supporting boys both on and off the pitch. Among boys who regularly play football, 65% of parents say the sport boosts confidence and strengthens identity. Trusted coaches also play a key role. In fact, 71% of parents believe a coach has as much, or more, influence on their son’s sense of masculinity than online content. Professional footballers also inspire positive change. More than two-thirds of boys say seeing players discuss mental health and emotions helps them feel comfortable expressing their own feelings.
The campaign features well-known football figures including Thomas Tuchel, Steve Clarke, Bukayo Saka, Harry Kane, Declan Rice, Andy Robertson and Brennan Johnson.
New support for parents and coaches
EE has launched the Yes Boys campaign to help boys develop confidence, resilience and healthy attitudes. Former England international Theo Walcott fronts the campaign and highlights the importance of positive role models.
Alongside the campaign, EE has introduced the Mentor Badge. Developed with Internet Matters and supported by the Home Nations Football Associations, the resource offers practical guidance for parents and coaches. The training helps trusted adults support boys through the challenges of growing up online. Coaches can access tools, videos and advice that encourage positive conversations and emotional wellbeing.
Helping boys thrive online and offline
The research shows that football offers more than physical activity. It creates supportive communities where boys can build friendships, confidence and resilience. EE continues its wider commitment to online safety through initiatives including Safer SIMs, PhoneSmart and online safety appointments available in EE stores nationwide.As online pressures grow, campaigns such as Yes Boys demonstrate how sport can help young people develop healthy identities and stronger emotional wellbeing.
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