Tue. Nov 19th, 2024

Eating Disorders Awareness Week 11-17th February

Celebrities back charity’s national fundraising campaign

‘Sock it to Eating Disorders’ Actors Stephen Fry, Victoria Wood, Celia Imrie, Michelle Collins, presenter Jake Humphrey and Towie actress Chloe Sims are amongst celebrities who are backing Norwich-based charity Beat’s national fundraising campaign – former Norwich City footballer Darren Eadie, Ironman Chrissie Wellington and regional BBC and ITV presenters are also getting involved.

Beat – the UK’s leading eating disorders charity, based in Norwich, is asking people to support their Sock it to Eating Disorders fundraising appeal during Eating Disorders Awareness Week 11-17 February.  The charity provides a range of services specifically for Norfolk including a helpline, email service, self help and support groups and training for healthcare professionals.

During the week the charity is encouraging people to get silly with their socks – organising activities such as wearing silly socks to school for the day; decorating socks in Beat’s colours; knitting socks and selling them on Ebay for charity; getting sports teams to wear silly socks for a training session or match.  The celebrities are decorating their socks with supportive messages to kick start the campaign.

Anyone interested in taking part can visit Beat’s website to sign up for a free Sock it to Eating Disorders fundraising pack:  www.b-eat.co.uk

The charity’s fundraising department would also love to hear of any activities: e-m: fundraising@b-eat.co.uk

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By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.

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