Tue. Nov 19th, 2024

Parents who don’t let their children indulge this Easter could face a long-term chocolate battle, Surrey research finds

Easter eggs: to eat or not to eat? That is the question on health-conscious parents’ lips at this time of year.

However University of Surrey researchers have found that rather than making their children healthier, parents who do not let them eat Easter eggs may be encouraging a long term obsession with chocolate and sweets.

86 parents were split in to two groups and asked to assess their children’s behaviour in the run up to the Easter weekend.  The first group restricted their child’s intake of Easter eggs and the second group allowed un-restricted access.

The study found that although the children who were restricted from eating Easter eggs ended up eating slightly less, they were far more pre-occupied with chocolate and sweet foods than children who were allowed free rein to eat what they liked.

Professor Jane Ogden who led the study comments: “In terms of parenting practice, the results indicate that in the short term restricting ‘bad’ foods is an effective means to promote healthier eating habits.  But by restricting access you may encourage a preoccupation with unhealthy foods which in the long term could encourage the very behavior you are trying to prevent.”

Professor Jane Ogden offers the following advice: “Easter can be a difficult time for parents who want their child to eat healthily.   If you want your child to eat less at this time of year then restrict unhealthy foods.  If you want your child to be less preoccupied with trying to eat unhealthy foods then let them have it and get it over and done with!   But at other times of the year the best approach is simply not to bring unhealthy foods into the home.  If it’s not there your child cannot pester you for it!”

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By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.

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