Thu. Dec 19th, 2024

Thanks to enthusiastic visitors nominating and voting for Tilford’s museum of country life, the Rural Life Centre is proud to announce that it has been chosen by the award panel from over 140 nominated museums to appear in the list of the top twenty.

“It’s the thrill of the real that visitors were looking for in this year’s entries for the Telegraph Family Friendly Museum Award,” says the Kids in Museums website http://kidsinmuseums.org.uk/awards, “But the very best family friendly museums don?t only let us look at their collection, but handle and hold it too. Children are no longer being told off for stroking the stuffed walrus or creaking open the wooden tea chest. Instead they’re being positively encouraged to do so.”

“It’s great to see Rural Life on the longlist for the Telegraph Family Friendly Museum Award. We had more nominations than ever this year, so the competition was very tough. It’s a tribute to their commitment to being family friendly which means they’ve made it this far. Families particularly pointed out the imaginative and exciting activities on offer – from putting out an imaginary roof fire to making plaster casts of fossils. It just goes to show how important museums can be in our communities. Good luck to Rural Life for the next stage,’ says Dea Birkett, Director, Kids in Museums.”

The 20 listed museums now go forward to be judged by a panel of experts chaired by Jenny Abramsky of the Heritage Lottery Fund to produce a shortlist which will be announced in early July.

Then the shortlisted museums will be “road-tested” anonymously by real families to determine the eventual winner. Families wishing to get involved in the final judging round are invited to contact the panel through the Kids in Museums website.

Last year the award was won by Haslemere Educational Museum so let’s hope the unique Rural Life Centre can keep the award in the local area this year.

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By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.

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