Thu. Sep 19th, 2024

Around the world wildlife is fighting for survival, facing threats such as climate change, habitat loss, illegal wildlife trade and conflict with humans.

ZSL is working for wildlife, protecting and conserving animals and their habitats in more than 50 countries. Join our Champion community and you too can ensure a future for wildlife.

Areas you can Champion:

Animals Under Threat 

Global wildlife is declining and we need Champions to help us bring species back from the brink. Champion our work with Animals Under Threat of extinction. Animals like the pangolin, the world’s only mammal with scales, which is being eaten to extinction.

Technology for Conservation

From satellite enabled cameras, that can survive an Antarctic winter, to new software for the reporting of illegal wildlife trade, technology can help protect the future of our natural world.

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By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.

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