Mon. Dec 23rd, 2024

Vionic Supports Women Stepping into Motherhood

Pregnancy is often considered the most beautiful experience of a woman’s life, which is why the body requires extra attention. Pregnancy symptoms such as tiredness and nausea are widely recognised, but the other common side effect of foot pain is often overlooked.

Additional pressure on the feet caused by natural weight gain, fluid retention and the alteration of a woman’s centre of gravity can make certain everyday activities and responsibilities strenuous. In fact, 80 percent of women experience painful and uncomfortable swelling when pregnant which can lead to flat feet (plantar fasciitis).

Wearing ill-fitting or unsupportive shoes can aggravate this and increase chances of long term foot problems, even after pregnancy. Comfort is key and providing a good arch support will reduce discomfort and any possible long term effects.

Vionic shoes offer unique podiatrist-designed support built seamlessly into classic modern footwear. The unique FMT Technology in Vionic shoes supports you from the ground up, it re-aligns the foot to its natural position to help prevent flat feet. This also improves the alignment in the legs and back when walking, which also eases back pain during pregnancy.

As well as offering the correct support needed in pregnancy, Vionic footwear is available in a wide range of designs to suit every style – meaning you don’t have to compromise your feet looking good when pregnant.

Key pieces from the SS17 collection include:

Nala

A chic t-strap with an element of boldness, the Nala’s geometric stud details are sure to be a focal point of any summer look.

(Nala shown in white also available in, gold cork Red and black, £70)

Sierra

Add some prep to your step with this unprecedented blend of style and technical features. The Sierra showcases an engineered knit upper for added breathability and a dual-density outsole with rubber elements for great traction underfoot.

(Sierra shown in Navy and also available black charcoal, £85)

Noosa

A low-profile injected EVA flip flop with our exclusive contoured arch to promote natural alignment from the feet up. We’ve infused our supportive technology into a sleek silhouette and added bright colours and fun prints to make this classic flip flop better.

(Noosa shown in berry tiger bronze and also available in red tropical, navy light pink, light blue floral, bronze snake, black pewter and black cheetah £30)

Tony Linford, managing director of Vionic Europe, comments, “Vionic shoes offer the right amount of support, comfort and style to aid women during pregnancy.  The entire Vionic range provides the greatest support to your feet, without having to compromise on style. With so many other things to worry about at least foot and heel pain won’t be one of them! ”

www.vionicshoes.co.uk

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By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.

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