Sun. Nov 3rd, 2024

PIPPETA LAUNCHES “BREASTFEEDING BEAUTIES” CAMPAIGN TO EMPOWER WOMEN AND NORMALISE BREASTFEEDING IN PUBLIC

Women want to feel comfortable when breastfeeding in a public space. But worries about being judged and embarrassment around breastfeeding when out and about have been cited as a reason to only breastfeed for a short time, or not at all. 

Campaigning to empower women to have the confidence to breastfeed in public, Pippeta, the brand behind award-winning hands-free breast pumps, has initiated a #BreastfeedingBeauties social media campaign to recognise and celebrate Breastfeeding in Public Day on 22nd February.

The campaign is designed to encourage solidarity and support, so women feel ‘Proud to Feed’ whenever and wherever they need to. It’s championed by TV personality and breastfeeding advocate Ferne McCann, who has openly discussed her breastfeeding journey to reassure other mums; together with speaker and social media influencer, Danielle Facey, AKA The Breastfeeding Mentor .

“In a society that often makes new mums feel uncomfortable about feeding babies in public, making mums feel as though they should ‘cover up’ or even go into the toilets to feed, Pippeta believes that breast-milk-feeding should be supported and made as easy as possible. Together, this Breastfeeding in Public Day, we want to make a stand for change.”

Commenting on the campaign, Danielle says: “As a brand, Pippeta shares my personal mission to empower and support breastfeeding mothers to thrive on their nursing and pumping journeys.

The #BreastfeedingBeauties campaign seeks to challenge current stereotypes and promote a positive narrative around breastfeeding by encouraging mothers to embrace their beauty, strength, and confidence while nursing.

The thought-provoking social campaign will feature a series of empowering positive stories and testimonials from mothers who have overcome societal barriers and embraced the beauty of breastfeeding in public. To gain widespread traction for the campaign and lobby to change perceptions, social media followers will be encouraged to share their own stories and messages of support using the custom-made ‘Proud to Feed’ AR Instagram story filter, which can be accessed from the @mypippeta Instagram page. Additionally, change their Facebook profile picture or feature the eye-catching campaign grid post on their social feeds to demonstrate a visual representation of their solidarity and spark conversation.

Pippeta invites mothers from around the world to share their breastfeeding moments on social media using the ‘Proud to Feed’ filter and #BreastfeedingBeauties hashtag. This collective effort aims to create a supportive online community that champions and normalises breastfeeding in public.

 

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By Penny McCarthy

Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.

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