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The Baby Show at Olympia

By September 27, 2024 Article

The Baby Show with Lidl GB returns to Olympia London this October

The UK’s largest and best-loved pregnancy and baby event, The Baby Show with Lidl GB, is returning to Olympia London for its 23rd year. Taking place from Friday 25th to Sunday 27th October 2024, the event promises three days of fantastic shopping, expert advice, and family fun.

Everything for expectant and new parents under one roof

The Baby Show brings together the UK’s top parenting brands, including well-known names like Stokke, Tommee Tippee, MAM, Cybex, Joie, Nuna, and UppaBaby. This year, new brands like smarTrike and Miffy will also join the line-up, offering parents the chance to see the latest products on the market.

Parents can explore the Buggy Testing Track, where they can try out different pushchairs before buying. The Baby Feeding Café offers a peaceful spot for feeding, while the Lupilu Baby Changing Area, sponsored by Lidl GB, provides complimentary award-winning nappies and wipes for parents to try.

Exciting shopping and expert advice

Show Manager Mallory Reynolds-Trout highlights the benefits for new and expectant parents: “Shopping for a new baby can be exciting but also overwhelming. The Baby Show offers a unique opportunity to browse the biggest brands, discover the latest gadgets, and find bargains along the way. We’re excited to return to Olympia London and welcome new parents and grandparents alike.”

Aside from shopping, visitors can enjoy talks on the Live Talks Stage, featuring some of the UK’s top experts in pregnancy and parenting. Speakers include Lucy Shrimpton, founder of The Sleep Nanny, and Jenni Dunman from Daisy First Aid, as well as weaning experts Charlotte Stirling-Reed and Annabel Karmel. These sessions cover vital topics like feeding, sleep, birth, first aid, and more.

Explore new and exclusive products

Over 25,000 visitors are expected to attend, browsing products from over 350 baby brands, including some exciting new names. The New Kids of the Block feature showcases emerging and boutique businesses, offering unique and exclusive products not available on the high street.

From cots to car seats, baby clothes to nursery furniture, The Baby Show has everything parents need for their new arrival, all at discounted prices.

Don’t miss out on ticket deals

Tickets cost £26 per person on the door or £18 if booked in advance. During August, a 2-for-£30 offer allows you to bring a friend at a great price. You can also add a Baby Show Goody Bag for just £6, filled with baby essentials worth over £75.

Additionally, Tommee Tippee ticket packages are available, giving you access to discounted feeding and baby care products along with your show tickets.

For more information and to book your tickets, visit The Baby Show website.

This event is not to be missed if you’re expecting or have recently welcomed a little one!

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Fergus McCarthy is a seasoned publishing professional with over three decades of experience in the media industry. In 1993, he co-founded Parents News, a pioneering publication aimed at providing busy parents in Southwest London with essential information on education, entertainment, sports, and family-friendly activities. Under his leadership, Parents News quickly expanded its reach from 60,000 to 192,000 monthly printed copies, establishing additional branches in Kent, South London, Northern Ireland, and Cornwall. In 1997, recognizing the potential of digital media, Fergus helped launch Parents News UK Online, which carried digital editions of the printed publication and offered a broader range of national information. The website's popularity soared, attracting up to 700 daily hits at its peak. Although Parents News transitioned to an online-only platform in 2017, Fergus continues to play a vital role as Publisher and Advertising Manager, focusing on providing value to businesses through effective advertorials.