
Mums, Dads, Grandparents…Your Mind Matters!
Vital Baby Launches Social Campaign, “It’s at the Heart of What We Do”, for World Mental Health Day
Parenting is one of life’s greatest joys, but between juggling sleepless nights, endless to do-lists and being a support network for everyone else, it can be hard to find time for you in amongst the chaos. To mark World Mental Health Day (10th October 2024) and raise awareness for all types of mental health, Vital Baby is launching the ‘It’s at the Heart of What We Do’ campaign, designed to educate, guide and support parents facing mental health difficulties.
Aiming to create a strong support network for parents, Vital Baby announces its collaboration with the “It’s at the Heart of What We Do” experts, MANtenatal, The 360 Mamas, and well renowned psychotherapist Anna Mathur. This initiative is dedicated to providing a wealth of expert advice, mental health resources, and practical tools that assist parents to navigate the ups and downs of parenting.
To support and help parents struggling with their own mental health, Anna Mathur shares a few tips to build healthy coping mechanisms and ask for help when needed. From those “I just need five minutes!” moments to finding balance amid the chaos, here are some simple, practical actions to implement if they’re facing an internal battle right now.
Here are Anna’s tips to give you a fighting start in trying times:
Tip 1: Don’t Dismiss Your Feelings
Many parents I see as a psychotherapist feel shame about their emotions, often thinking, “I should feel grateful when I’m overwhelmed.” It’s okay to feel both grateful and overwhelmed! Instead of criticising your feelings, label them and add, “and that’s okay.” For example, say, “This is hard, and that’s okay.”
It’s natural to find parenting hard, overwhelming, or frustrating. By not shaming yourself for your emotions, you can better assess what support you need in those moments of overwhelm. If you think you shouldn’t feel a certain way, you’re less likely to reach out for help!
Tip 2: Widen Your Support Network
Despite being more digitally connected than ever with friends from school, work, and parenting groups, many still feel lonely. The frequency of notifications doesn’t equate to meaningful connections, leading to a sense of isolation.
Loneliness can affect your enjoyment of motherhood, even when surrounded by others. To combat this, seek deeper connections with a few select friends by consciously opening up beyond the usual “I’m fine.”
Tip 3: Take Any Opportunities for Rest That Arise
As a parent, it’s easy to believe you must juggle everything perfectly. If you see rest as indulgent rather than a basic need, you may find yourself on the verge of burnout.
I advise parents struggling to rest to visualise plugging themselves into the wall like a phone. Also, consciously slowing down your speech and movement signals to your body that you’re not in a rush, reducing stress. Remember, you need rest and energy to fully engage in joyful parenting moments and handle challenges.
Tip 4: Update Your Anxiety Toolbox
Anxiety often serves as a background buzz in parenting, but it can take up a lot of mental space. Whether it’s the belief that you should always protect your child or past trauma making you hypervigilant, it’s important to update your anxiety toolbox with new strategies to manage those anxious moments.
Many techniques can prevent thoughts from spiralling into anxiety. One effective method is counting backward from 100 in threes when you notice yourself ruminating. This interrupts the spiral while helping you calm your body with deep breaths.
Tip 5: Mother Yourself
In our quest to raise happy children, we often neglect our own mental, physical, and emotional well-being. Remember, you’re the pilot of your parenting journey. If you’re running on empty and in survival mode, it’s crucial to prioritise your own needs.
Nurturing your well-being not only benefits you but also helps your child. As you consider your child’s needs, remember to ask about your own. Don’t hesitate to accept support from others when offered; it’s part of caring for yourself.
The campaign will be brought to life through real-life journeys, plus engaging social media content designed to encourage parents to talk, so that every journey can be filled with kindness and care (even if it is amongst the chaos!).
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By Penny McCarthy
Penny McCarthy is a seasoned entrepreneur and co-founder of Parents News UK, a pioneering publication launched in 1993 to serve the needs of busy parents in Southwest London. Alongside her husband, Fergus McCarthy, Penny played a crucial role in the rapid expansion of the printed edition, which grew from a local startup to a widely circulated monthly publication with a reach of 192,000 copies across Kent, South London, and beyond. Under Penny’s leadership, Parents News quickly became a trusted resource for families, providing valuable information on education, entertainment, sports, and family-friendly events. Her vision helped the publication extend its influence with franchises in Northern Ireland and Cornwall, catering to a growing demand for accessible, family-oriented content. In 1997, recognising the importance of digital media, Penny spearheaded the launch of Parents News UK Online. The website initially mirrored the content of the printed editions and has since evolved into a comprehensive online resource for parents, achieving significant popularity with up to 700 daily hits. In 2017, the publication transitioned fully to an online platform, continuing to inform and engage families across the UK. Today, Penny remains deeply involved in the ongoing success of Parents News UK, focusing on innovative advertising opportunities and future growth plans. Her dedication to supporting families through accessible and practical content has made Parents News a cherished name in households across the country.
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